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Full Ingredients How to Use Reviews
No Synthetic
Anything
Small Batch
Production
30-Day
Guarantee
Ethically
Sourced
The Whole Label

Four Ingredients.
That's Not a Tagline.

Your has 47 ingredients you can't pronounce. Ours has four you can trace back to the source. No fillers, no synthetics, no waxes.

4
Simple Ingredients Their lipstick has 47. Ours has this:
Grass-Fed & Finished Suet Beef Tallow, Beeswax, Cacao butter, Natural mineral mica.
What It Does

Buildable Tint Meets Lasting Moisture

The perfect balance between skincare and makeup, these tinted balms add effortless color while nourishing lips with rich, skin-friendly ingredients

Makeup Meets Skincare

Combines nourishing ingredients with wearable color for lips that feel healthy and comfortable all day.

Buildable Natural Color

Delivers a soft wash of color that can be layered for a more bold or natural everyday look.

Smooth, Creamy Application

Glides effortlessly onto the lips without tugging, dryness, or a heavy waxy feel.

Deep Lasting Moisture

Rich tallow and nourishing butters help soften dry lips while providing long-lasting comfort.

Everyday Wearability

Perfect for quick natural beauty routines, everyday moisture, and effortless touch-ups throughout the day.

Simple, Intentional Ingredients

Made with skin-friendly ingredients without unnecessary fillers or synthetic fragrance.

Good For: Dry lips light makeup natural look buildable coverage going out

Your Ritual

How to Use
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1

Swipe

Apply a few swipes on your lips and you're good to go!

2

Buildable

For extra tint, add more swipes until desired color is visable.

3

Reapply as needed

Use this all night long or whenever needed. There's no such thing as too much with these skin loving ingredients.

Our Promise

30-Day Satisfaction Guarantee

If your skin doesn't look and feel better — less dryness, more resilience, genuine glow — we'll make it right. No forms. No hoops.

The Allow Promise

Simple, clean skincare that works and makes sense.

No Artificial
Anything
Ethically
Sourced
Small Batch
Production
Satisfaction
Guaranteed
Free Gift
$0.00